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Travel
'Transformative travel' is the industry's latest twist on making vacations more meaningful
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<blockquote data-quote="cheryl" data-source="post: 154" data-attributes="member: 1"><p><a href="http://www.chicagotribune.com/lifestyles/travel/ct-transformative-travel-20180713-story.html#" target="_blank"><strong>'Transformative travel' is the industry's latest twist on making vacations more meaningful - Chicago Tribune</strong></a></p><p></p><p>As the senior director of strategy and impact for the Adventure Travel Trade Association, Christina Beckmann was well aware of the growing demand for ever-deeper travel experiences - what some in the industry call transformational or transformative travel.</p><p></p><p>After all, she had experienced it herself - not once, but twice.</p><p></p><p>"I had my first transformation on the Colorado River in the Grand Canyon," Beckmann said. "I quit my job, and here I am today."</p><p></p><p>Her second occurred this spring, when Beckmann, who lives in San Francisco, joined an Antarctic expedition for industry leaders."I've been talking about climate for a while, but after being in Antarctica, the urgency I feel now is so sharp - it's driven me to real action," she said.</p></blockquote><p></p>
[QUOTE="cheryl, post: 154, member: 1"] [URL='http://www.chicagotribune.com/lifestyles/travel/ct-transformative-travel-20180713-story.html#'][B]'Transformative travel' is the industry's latest twist on making vacations more meaningful - Chicago Tribune[/B][/URL] As the senior director of strategy and impact for the Adventure Travel Trade Association, Christina Beckmann was well aware of the growing demand for ever-deeper travel experiences - what some in the industry call transformational or transformative travel. After all, she had experienced it herself - not once, but twice. "I had my first transformation on the Colorado River in the Grand Canyon," Beckmann said. "I quit my job, and here I am today." Her second occurred this spring, when Beckmann, who lives in San Francisco, joined an Antarctic expedition for industry leaders."I've been talking about climate for a while, but after being in Antarctica, the urgency I feel now is so sharp - it's driven me to real action," she said. [/QUOTE]
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'Transformative travel' is the industry's latest twist on making vacations more meaningful
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