Home
Forums
New posts
Contact Us
What's new
New posts
New media
New media comments
Latest activity
Media
New media
New comments
Search media
Search All
Members
Current visitors
Log in
Register
What's new
Search
Search
Search titles only
By:
New posts
Contact Us
Menu
Log in
Register
Install the app
Install
Forums
Really good
Food and Drinks
Sound Changes the Way Food Tastes, and This Cheese Brand Set Out to Prove It
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="cheryl" data-source="post: 2213" data-attributes="member: 1"><p><a href="https://www.adweek.com/brand-marketing/sound-changes-the-way-food-tastes-and-this-cheese-brand-set-out-to-prove-it/" target="_blank"><strong>Sound Changes the Way Food Tastes, and This Cheese Brand Set Out to Prove It - Adweek</strong></a></p><p></p><p>Did you know that you’re likely to experience the taste of foods differently depending on whether you’re in a silent room or listening to classical music? Or that the shape and color of your bowls and plates can alter your perception of sweet and savory?</p><p></p><p>This idea of sensory overlap is a concept explored in a new online content campaign “feed your senses” for Castello, a British cheese brand, made by agency <a href="https://www.adweek.com/creativity/kfc-pokes-some-fun-at-how-uk-fans-took-the-diy-approach-while-locations-were-closed/" target="_blank">Mother London</a> and <a href="https://www.adweek.com/brand-marketing/hyundai-and-tastemade-are-producing-a-digital-series-about-road-trips/" target="_blank">Tastemade</a>.</p><p></p><p>The campaign, which will primarily run on <a href="https://www.adweek.com/tv-video/tastemade-launches-grown-up-redesign-that-shows-an-ever-evolving-nature/" target="_blank">Tastemade,</a> will include three documentary style films, each exploring a different cheese flavor profile: sharp, creamy and crumbly. They are presented by taste experts including a sensory chef, material scientist and food anthropologist.</p></blockquote><p></p>
[QUOTE="cheryl, post: 2213, member: 1"] [URL='https://www.adweek.com/brand-marketing/sound-changes-the-way-food-tastes-and-this-cheese-brand-set-out-to-prove-it/'][B]Sound Changes the Way Food Tastes, and This Cheese Brand Set Out to Prove It - Adweek[/B][/URL] Did you know that you’re likely to experience the taste of foods differently depending on whether you’re in a silent room or listening to classical music? Or that the shape and color of your bowls and plates can alter your perception of sweet and savory? This idea of sensory overlap is a concept explored in a new online content campaign “feed your senses” for Castello, a British cheese brand, made by agency [URL='https://www.adweek.com/creativity/kfc-pokes-some-fun-at-how-uk-fans-took-the-diy-approach-while-locations-were-closed/']Mother London[/URL] and [URL='https://www.adweek.com/brand-marketing/hyundai-and-tastemade-are-producing-a-digital-series-about-road-trips/']Tastemade[/URL]. The campaign, which will primarily run on [URL='https://www.adweek.com/tv-video/tastemade-launches-grown-up-redesign-that-shows-an-ever-evolving-nature/']Tastemade,[/URL] will include three documentary style films, each exploring a different cheese flavor profile: sharp, creamy and crumbly. They are presented by taste experts including a sensory chef, material scientist and food anthropologist. [/QUOTE]
Verification
Post reply
Forums
Really good
Food and Drinks
Sound Changes the Way Food Tastes, and This Cheese Brand Set Out to Prove It
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Accept
Learn more…
Top
